Feeds

Grassroots Apple sites cower, close

Jobs plays God

  • alert
  • submit to reddit

Here's a funny thing. As in funny peculiar.

Apple has never received a more positive coverage in Big Media. The Time cover was extremely generous: but weekly you can read hymns of praise in the Wall Street Journal (we imagine that Apple sends the drooling Mossberg a bib with every piece of review kit) and extensive coverage in the New York Times. Apple-fanciers hold prominent positions on tech sections of Business Week and other regional dailies.

But Apple's market share has rarely been lower, at 2.4 per cent of the worldwide PC market.

Surely there's a disconnect here?

And thanks to the enthusiastic smaller publishers, Apple has a die-hard grassroots support that other companies would love to emulate. Microsoft is just one example of a company that has paid for "astroturf", and more would if they could afford. Apple's grassroots support comes at no cost,

This week Apple declared war on its grassroots enthusiasts, by preventing "rumor sites" from attending MacWorld Expo in New York. And one has already responded by shutting-up shop.

"My reasons for starting GraphicPower no longer exist," editor-in-chief Scott McCarty tells us. McCarty was refused a Media pass for the Expo. He will be offering the domain for sale, he adds.

"If Apple would only learn the intricate dance of dealing with the media -- large and small then they would end up gaining so much more than they lose," writes Nick de Plume at ThinkSecret, who didn't apply for media accreditation.

Cultivating the grassroots requires only a little indulgence, and for Apple to hold its breath when faced with what it regards as an odious publication. It's called a free press. Apple should resist the temptation to play a vengeful God - dolling out punishment and rewards - and as Matt Rothenberg advises at eWeek, "Suck it up—and count your blessings." ®

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.