Feeds

BT cuffed for broadband ad fib

Naughty. Don't do it again

  • alert
  • submit to reddit

Business security measures using SSL

The Advertising watchdog has mauled BT for a misleading broadband ad.

The monster telco claimed that its domestic broadband service was 40 times faster than a traditional dial-up service.

This was disputed by Telewest which claimed BT's domestic broadband service was only ten times faster than bog standard Net access.

The Advertising Standards Authority (ASA) agreed adding that BT's faster services - up to 2 Mbps - were geared at business users and not home users.

In a statement, Telewest said BT had been "caught speeding" with advertising about a domestic Internet service claiming to be 40 times faster than dial-up access when, in reality, it is only up to ten times quicker.

Said David Hobday, S&M director at Telewest Broadband: "BT's been caught trying to pull a fast one. Consumers are having a hard enough time getting their heads round broadband, without BT getting its sums wrong."

Two other complaints - including one brought by the pressure group Broadband4Britain - concerning broadband coverage in the UK were thrown out by the ASA. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.