Feeds

T-Mobil launches MMS

Picture this

  • alert
  • submit to reddit

The Power of One Infographic

ComputerWire: IT Industry Intelligence

T-Mobil AG, the wireless service unit of Germany's incumbent operator, Deutsche Telekom AG, said Friday that it will start offering multimedia messaging service (MMS) from today.

T-Mobil will become one of the first operators outside of Japan to offer the high-tech evolution of the phenomenally popular short message service (SMS) technology, which has so far accounted for the build up of data service revenue generated by GSM network operators.

J-Phone Ltd and KDDI Inc, the two smaller rival of Japan's NTT DoCoMo, have enjoyed some success with their early variants of MMS, which the companies have both promoted by selling as an adjunct to handsets that incorporate digital cameras. The two companies have credited this new image-based dimension to messaging with enabling them to claw back market share form DoCoMo, which was slower to realize the appeal of camera-phones.

In Europe, T-Mobil is the first to enter service with a full MMS platform, and is taking its lead from its Japanese counterparts by supporting the service with camera-enabled phones. In this case the Sony Ericsson T68i, which has an add-on camera module, and the Nokia 7650 which has an embedded digital camera, will be offered to MMS users at heavily discounted prices: 299.95 euros ($295.87) and 349.95 euros ($345.19) respectively.

As a further sweetener, T-Mobile will not charge for MMS messages themselves for the first month of the service, after which it will charge 0.39 euros ($0.38) for a 30KB message (which might contain an audio message) or 0.99 euros ($0.98) for a 100KB message, which might contain a video file.

T-Mobil's progress with MMS will doubtless be watched closely by rival operators and handset makers alike. The whole wireless industry is currently sweating over the appetite users may, or may not have for next generation wireless data services, and MMS is believed by some to be most likely a "killer app" that will drive uptake of data network services. However, as T-Mobil's announcement shows, the unfamiliarity of MMS, and the high price of MMS-enabled handsets are both barriers which may delay its uptake in the near term.

© ComputerWire

The Essential Guide to IT Transformation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.