Feeds

T-Mobil launches MMS

Picture this

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

ComputerWire: IT Industry Intelligence

T-Mobil AG, the wireless service unit of Germany's incumbent operator, Deutsche Telekom AG, said Friday that it will start offering multimedia messaging service (MMS) from today.

T-Mobil will become one of the first operators outside of Japan to offer the high-tech evolution of the phenomenally popular short message service (SMS) technology, which has so far accounted for the build up of data service revenue generated by GSM network operators.

J-Phone Ltd and KDDI Inc, the two smaller rival of Japan's NTT DoCoMo, have enjoyed some success with their early variants of MMS, which the companies have both promoted by selling as an adjunct to handsets that incorporate digital cameras. The two companies have credited this new image-based dimension to messaging with enabling them to claw back market share form DoCoMo, which was slower to realize the appeal of camera-phones.

In Europe, T-Mobil is the first to enter service with a full MMS platform, and is taking its lead from its Japanese counterparts by supporting the service with camera-enabled phones. In this case the Sony Ericsson T68i, which has an add-on camera module, and the Nokia 7650 which has an embedded digital camera, will be offered to MMS users at heavily discounted prices: 299.95 euros ($295.87) and 349.95 euros ($345.19) respectively.

As a further sweetener, T-Mobile will not charge for MMS messages themselves for the first month of the service, after which it will charge 0.39 euros ($0.38) for a 30KB message (which might contain an audio message) or 0.99 euros ($0.98) for a 100KB message, which might contain a video file.

T-Mobil's progress with MMS will doubtless be watched closely by rival operators and handset makers alike. The whole wireless industry is currently sweating over the appetite users may, or may not have for next generation wireless data services, and MMS is believed by some to be most likely a "killer app" that will drive uptake of data network services. However, as T-Mobil's announcement shows, the unfamiliarity of MMS, and the high price of MMS-enabled handsets are both barriers which may delay its uptake in the near term.

© ComputerWire

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.