Feeds

Nvidia trio form Code Mafia breakaway

Developers for the games industry

  • alert
  • submit to reddit

The essential guide to IT transformation

Richard Huddy, Nvidia's European Developer group lead, has jumped ship to form his own company. Called The Code Mafia, two Nvidia colleagues are also joining him, leaving only one member of the European Developer team. A bit of a hole to fill, then. But the team isleaving with Nvidia's blessing.

The Code Mafia will apply skills on improving graphics performance learned at Nvidia and apply them to the wider games industry, though a consultancy. "In the first instance we will specialise in PC and Xbox graphics and making games run faster," Huddy told us. "Later we'll add support for other consoles."

But why would anyone want to pay for graphics performance advice, when it is supplied free by the likes of Nvidia and ATI? In a word, independence. The expertise of the hardware vendors is all about gaining market advantage when offered to the games firms, according to Huddy: "We're turning the situation around to solve problems from the software developer's point of view.

"The key problem is not making the game look good - it's deadline - PC platform games take 18 months or so on average to complete, of which the last six months is all about compatibility. Keeping up to date is tremendously difficult, but for graphics performance, it's what we do all the time."

The Code Mafia's three former Nvidia staff (the others are Kevin Strange and Dave Horne) have accumulated 14 years of Developer Relations experience, Huddy says. Also coming on board is "engineering talent coming out of Silicon Dreams and Criterion.

"The skills that we have in graphics and performance mean that we're already in demand - which is obviously a good feeling for us. And we expect to make a positive difference to the games industry." ®

Related link

The Code Mafia (at time of writing only the front page is live)

The essential guide to IT transformation

More from The Register

next story
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.