Two more companies today signed up to the AMD standards camp, with Zeus, the Internet server software guys, tipping up to write 64-bit extensions for Opteron, and VIA enlisting for the HyperTransport protocol brigade.

OK, so Zeus is a bit niche (granted it's a successful player in a bloody big segment), but it is all grist to AMD's 64-bit mill. The more supporters the more credible AMD will be as a server system supplier, as opposed to a chip designer.

VIA has already gone on the record in its support for AMD Opteron. Now it's gone a step further in becoming a member of the HyperTransport Technology Consortium.

Granted HyperTransport isn't restricted to x86-64 (and isn't it 39-bit anyway?), but this I/O bottleneck breaking is a key component of AMD's server CPU design.

All in all, a good day's work from AMD's PR team. ®

Related stories

Battle of the Buses? Not really (http://www.theregister.co.uk/content/61/25728.html)
Hardware world loves AMD Opteron (http://www.theregister.co.uk/content/3/25556.html)

PR Newswire

AMD/Zeus press release (http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543~32597,00.html)
VIA press release (http://www.via.com.tw/en/Digital%20Library/pr_hyper.jsp)