Telewest is to offer a 1Mb broadband service to its punters across the UK at a price that undercuts a similar product from cableco NTL.

The new service - introduced after a trial involving 1,500 people - costs £35 per month (when taken with other Telewest Broadband services) or £39.99 on its own.

NTL's 1Mb service - which was launched in March - costs £49.99 a month.

David Hobday, sales and marketing director of Telewest Broadband, described the service as being like "viagra for your PC, providing a mind-blowing Internet experience."

Some 169,000 people subscribe to Telewest's blueyonder broadband service. ®

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