Feeds

Logica opens SMS to landlines

It's a fix

  • alert
  • submit to reddit

The essential guide to IT transformation

The race to deliver SMS services over landlines is hotting up, with Logica throwing its hat into the ring.

Today it launched a new service called the Fixed Line Short Message Service (FSMC), which will - through landline telco customers - offer punters the ability to send and receive text messages to other fixed line and mobile users. Logica is claiming an industry first for the technology, but obviously it needs to find customers to turn this into mass market reality. Today's announcement is not accompanied by any customer wins.

That means accessing content from mobile and internet services, such as ring tone and logo downloads. And it also means operators can work up premium rate texting. Logica has a voice gateway, but for the full experience, telco operators will need to upsell customers to SMS-enabled terminals. We don't think that will be too difficult - do you?

Of course, operators could lose out on lower voice revenues, and also there could be some cannibalisation of SMS phone revenues. But Logica's argument that fixed line texting will mean a bigger market overall for messaging revenues appears sound. The company points out that fixed line texting will also draw in new customer segments such as old people and 'parents' (essentially they mean most people over 34-35).

Logica is a major supplier of SMS software to the mobile phone industry (here's a list of SMS contracts and suppliers in Europe) . But it has not been successful in winning too many contracts for nextgen picture-rich MMS services. So the fixed-line market is major opportunity for this company. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.