Feeds

Logica opens SMS to landlines

It's a fix

  • alert
  • submit to reddit

High performance access to file storage

The race to deliver SMS services over landlines is hotting up, with Logica throwing its hat into the ring.

Today it launched a new service called the Fixed Line Short Message Service (FSMC), which will - through landline telco customers - offer punters the ability to send and receive text messages to other fixed line and mobile users. Logica is claiming an industry first for the technology, but obviously it needs to find customers to turn this into mass market reality. Today's announcement is not accompanied by any customer wins.

That means accessing content from mobile and internet services, such as ring tone and logo downloads. And it also means operators can work up premium rate texting. Logica has a voice gateway, but for the full experience, telco operators will need to upsell customers to SMS-enabled terminals. We don't think that will be too difficult - do you?

Of course, operators could lose out on lower voice revenues, and also there could be some cannibalisation of SMS phone revenues. But Logica's argument that fixed line texting will mean a bigger market overall for messaging revenues appears sound. The company points out that fixed line texting will also draw in new customer segments such as old people and 'parents' (essentially they mean most people over 34-35).

Logica is a major supplier of SMS software to the mobile phone industry (here's a list of SMS contracts and suppliers in Europe) . But it has not been successful in winning too many contracts for nextgen picture-rich MMS services. So the fixed-line market is major opportunity for this company. ®

SANS - Survey on application security programs

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.