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Football roolz at Internet World

Unlike France

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As far as El Reg is concerned, two companies
are head and shoulders above the rest at the Internet
World show in London.

They’ve shown initiative, intelligence and an acute
awareness of what punters needs as they traipse round
the stands.

That’s right – they’ve got TV feeds so show-goers can
watch the World Cup.

It might seem trivial but Ignetics (which specialises
in chargeable Internet access in public places such as
hotels, cafes and tourist attractions) and online
mapping people streetmap.co.uk drew crowds that many
exhibitors here would have died for.

And it just goes to show – you don’t need to splash
out on flashy racing cars or employ jugglers to try an
attract the eye of passers-by.

Heavens no.

A simple TV showing some footy is all you need to
guarantee that people will keep coming back to your
stand. Amazing.

Of course, there is a down-side: streetmap.co.uk did
have some amazing gadgets, like this mobile phone
which you could see these crystal-clear maps
on…trouble is, no-one took any notice 'cos we were far
too interested in watching the football.

Ah well, next time maybe. ®

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