Feeds

Euro players band together to promote e-ads

Go on, buy one, you know you want to

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

Some of Europe's biggest Internet companies are to work together to promote the merits of online advertising.

AOL Europe, T-Online, Tiscali, Yahoo!, Lycos Europe and MSN are among a number of operators that have come together to form the European Interactive Advertising Association.

Based in London, it will try and persuade advertisers that the Net's not such a bad place to spend their cash despite the wobbly times of the last couple of years.

According to the FT, the IEAA is looking to see online advertising gain between 5 and 7 per cent of all European advertising spending by 2007, up from just 1 per cent at the moment.

Michael Kleindl, chief exec of European advertising network, Adlink, and the EIAA's first chairman, told the FT: "We believe we deserve a better place in the overall media mix, but as an industry we have not yet provided the tools used in traditional media." ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.