Feeds

No cool ringtone, no style, says survey

So you're a boring old...

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

If you don't customise you mobile phone with an up-to-the-minute ring tone you're liable to be called "boring" by your friends.

So says an "independent survey" by mobile phone entertainment outfit WapOneline, which found that 15 per cent of those interviewed with a traditional "ring ring" ring-tone said that they had been accused of being "boring".

It seems being able to customise your phone - whether by downloading annoying new ring tones or by clipping on garish casings - says as much about you as the clothes you wear or your haircut.

Indeed, it seems this fashion fixation with the look and feel of a phone is so extreme it is now more important than actually being able to make a call on the move. Can you believe that?

Hang on though, it gets worse. The survey also found that seven out of ten people would rather lose their wallet than their mobile.

And nine out of ten people claim they are "addicted" to their mobile phone, claiming to suffer anxiety pangs if they go out without it.

Oh puh-lease. ®

Build a business case: developing custom apps

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.