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Some 650,000 people - 4 per cent of home users - in the UK have seen the pop-up box publicising details of missing teenager Amanda Dowler, known as Milly.

The initiative was devised by the National Missing Persons Helpline, missingpersons.org, as part of the hunt for 13-year-old Milly.

The pop-up box appeared on a number of Web sites including AOL, NTL and Tiscali, and also appeared in chat rooms, which police believe were used by Milly.

Milly disappeared on March 21 after walking home from the train station in Walton-on-Thames, Surrey. ®

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