Feeds

Ananova pushes mobile, scraps email

Weird

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Ananova is turning Orange, the colour of its owner.

The UK news site wants to concentrate on mobile service for Orange users and, astonishingly, is scrapping its popular email news alert service to achieve its goals.

In a message send to email subscribers on Friday (May 17), the business said it would switch off news alerts on Monday, May 20. Some notice period, huh.

It adds: "If you are an Orange customer you'll still be able to get news alerts, sent by text message, listen to Ananova's personalised news bulletins on your Orange phone, and see your personal page on the Orange web and WAP sites."

Oh, you will still be able to see the latest news at www.ananova.com, wap.ananova.com and pda.ananova.com.

Ananova is essentially a cartoon newscaster (remember her?), fronting various newsfeeds from PA, its original owner.

PA offloaded Ananova when it became clear that
publishing customers did not like it trampling on their ground. It sold the business to Orange for the surreal price of £95m in June 2000. At the time, Hans Snook, Orange CEO, said:

"Ananova is a key element of our plans to develop our overall portal platform, which will take wirefree communications beyond what is available today, reaching customers in the countries where we, and the enlarged Orange Group, have a physical presence, and beyond."

Took some time coming, didn't it? But what on earth possessed Ananova to scrap email news alerts, as simple, cheap and effective marketing device as they come. ®

Ananova announcement.

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?