Feeds

MS lops Xbox prices (in North America)

The Empire Strikes Back

  • alert
  • submit to reddit

Microsoft cut the price of Xbox in North America to $199 this morning, confirming the suspicions of industry observers and analysts. The price cut puts the console at a rough £137 / €219.

Further to the hardware price drop, several of the console's software titles have been moved to a lower price bracket of $29.99, and memory cards will now run to $29.99 each.

With Controller S now on the US market, the Xbox is a very attractive proposition.

American gamers have never had it so good, and with the consoles now on a level playing field, the future for all three is very bright. Microsoft typically does not release sales figures by territory, as it told us after the Japanese and European launches, but in the case of the US where the console is now outstripping sales of the Cube, we expect that it will make an exception.

Microsoft has so far addressed two of the console’s major criticisms; controller size and price, and we understand that the company may be designing a smaller revision of the console (rather like a PlayStation-to-PSone transition), to address the third, size.

Obviously the software is not in doubt, and at $199 a lot of the console's games may start to sell it to an even greater extent.

Rumours yesterday indicated that Microsoft was replacing a few components in the console, and that another manufacturer had won the contract to supply DVD drives. This is thought to be a cost-cutting measure, but it is also expected to help the company curb piracy by changing the way vaunted mod chips will need to work.

All in all, the only thing standing between Xbox and real success now is the public's perception of the console and the company which makes it.

© Eurogamer.net. All rights reserved.

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.