Feeds

Dixons buys phone dealer for £31m

Business push

  • alert
  • submit to reddit

Dixons Stores Group is extending its reach into the business market for mobile phones with the acquisition of Direct Telephone Services Ltd for up to £31m (£2m is contingent upon performance, and the bulk is payable loan notes, presumably for tax planning reasons).

Direct trades under the name Genesis Communications and targets SMEs, which in its book means companies with under 250 employees. The firm flogs contracts over the phone and through a field sales force based in 12 offices across the country.

According to Dixons, Genesis commands high ARPU (average revenue per user) rates, a big SME customer base, connected mostly to Vodafone and O2 networks, and is growing strongly. Dixons is a big player already on the UK mobile phone retailing scene, through The Link retail chain

The Genesis buy is in line with Dixons' earlier moves in the computer business, where the company has expanded well beyond its original retail-only focus, until today, it is one of the UK's biggest PC direct marketing firms, through its PC Business World catalogue operation. ®

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.