Yahoo! keeps! Overture!
Rejects in-house, Google
"Since its inception, the Yahoo! Sponsor Matches program has shown strong performance and experienced click-through rates considerably higher than the industry average," Overture said in a statement. Terms were not disclosed.
Overture gets about 40% of its revenue from its portal partners, which display paid search engine listings aggregated by Overture from 60,000 advertisers.
Google provides a similar service, as well as providing a regular search engine to portals including Yahoo.
Yesterday the company reported a net income for the first quarter 2001 of $29.3m, compared to $20.8m in the fourth quarter and $6.7m loss a year ago, on revenue of $142.8m compared to $101.2m in the fourth quarter and $51.9m a year ago.
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