Feeds

Yahoo! extends! e-mail! offer!

Privacy backlash?

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Could Yahoo! be feeling a privacy backlash?

The portal duly blocked access to users who had been taking advantage of forwarding and POP3/SMTP e-mail services yesterday, as promised. Yahoo! will now charge $29.99 a year for the privilege. But some late sweeteners have appeared.

Yahoo! had trailed the news with a special promotional offer, which expired on April 24, allowing users to buy back POP3 access with $10 off that $29.99 annual fee. We note that this has now been extended to May 8.

Interestingly, too, Yahoo! has added another inducement. Subscribers won't have to carry Yahoo! advertising in their signature files, something that's been a feature of POP/SMTP at the portal since Day One. That certainly wasn't there a couple of days ago - when we were staggered to discover that even the paid-for service obliged users to send consolation messages to recently-bereaved relatives with "Make Money FAST!!" adornments.

Clearly, users needed incentives to fork out for something they've been getting for free. And it's legitimate to ask how much the privacy furore affected take-up. At the beginning of the month, Yahoo! ripped up its privacy policy affecting US users. Users needed to set over a dozen preferences back to opt-out, although the POP/SMTP feature remained contingent on the "Yahoo! Delivers" third-party spam service remaining active. That obligation remains.

Or perhaps simple incompetence explains the slow-take up of the commercial email services. We've heard from one reader who tried to subscribe, but was refused because the sign-up form requires a two line address. This we can corroborate. If you're credit card simply has street name and city, you'll be out of luck. ®

Related Stories

Yahoo! Rips! Up! Privacy! Policy!
Yahoo! charges! for! email! services!

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.