Feeds

BT Broadband not sexy enough

Oh well

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

Analysts have cast doubt over BT's latest assault on the UK's broadband market and its planned introduction of a "no frills" service.

It seems the pricing of the access-only service - just £3 cheaper than full ISP services on offer from the likes of BTopenworld and Freeserve - might not be enough to sway punters to opt for the stripped down BT Broadband service.

According to research from J P Morgan: "In our view, the discounted price and content 'landing page' do not compensate for the lack of bundled content and services, notably email and web space."

And the chances of BT dropping the price of BT Broadband still further (a move that might make it more attractive) seem slim since J P Morgan agrees that BT's margin on the service is tight.

It also maintains that existing Net users who've built up loyalties with ISPs will be reluctant to move to this new service despite BT Retail's undeniable advantage of having access to some 21 million customers.

And while some industry sources claim consumer ISPs such as Freeserve are most at risk following yesterday's announcement J P Morgan believes that Freeserve will gain almost one in five of all ADSL connections.

It concludes that the threat to Freeserve's business from BT's new product "has been overdone". ®

Related Story

BT spells out plan for broadband domination

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.