Virgin.net has bucked the trend of recent price rises by announcing that it is to cut the cost of its unmetered Net access service.

From today users can sign up to Virgin.net's 24seven unmetered service for £13.49 a month - down from £15 a month.

In a statement Peter Tuomey, Virgin.net's S & M director, said: "I'm surprised by the recent announcements on price increases. We are dropping our price by simply passing on cost savings that we have worked hard to deliver over the past few months."

Earlier this year Freeserve CEO, John Pluthero, trailed the prospect of price rises for all-you-can-eat style narrowband services when he said that price pressures in the market were likely to push up prices.

In March Freeserve acted on this and confirmed that the cost of its flagship service would increase by £1 to 13.99 a month from April 5.

In April, AOL confirmed that from May 2, the cost of its unmetered dial-up service, "AOL Flat Rate", would rise from £14.99 to £15.99 a month.

BTopenworld also plans to increase the cost of its unmetered dial-up service by £1 to £15.99 a month from May 1. ®

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