Time chases Grey pound

Oldies wanted

Time Group is looking for 50-year olds and older who can speak non-Geek to other 50 years olds and older.

The UK system builder says that it want "Older, friendlier, more experienced members of the public .. to spearhead customer care and technical support services" at its retail chain, soon to be renamed THe Computer World.

This will offer a "unique alternative to the deficient services offered by rival PC retailers". Who can they be thinking of?

The Grey market is the fastest growing demographic of PC buyers, according to Time. ®