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Freeserve is to go head-to-head with BTopenworld as it begins its attempt to turn broadband into a mass-market service.

The UK's largest ISP is to start selling its broadband installation kits in a number of high street stores (Dixons, PC World, Currys and The Link) from next Wednesday.

Broadband-in-a-box kits come complete with software, ADSL filters and a modem.

The kits are on offer initially at £84.99. Monthly subscription costs £29.99.

However, before people can buy the kits they will have their lines checked in-store to ensure that they can hook up to ADSL.

Once purchased, it should take up to ten days before users are connected.

Said John Pluthero, CEO of Freeserve: "Freeserve and Dixons got the UK's Internet market moving for the first time when we launched back in 1998, and this same combination will have an equally prolific impact in broadband.

"No one better understands how to shift consumer electronics products than Dixons, and so the 'broadband in a box' concept sold in their stores plays beautifully into Freeserve's hands," he said in statement.

Earlier this week Freeserve began selling the kits on its Web site.

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