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BTopenworld is taking a punt with online betting in a bid to generate more revenue for the mass-market ISP.

The new service is called "Sports and Bets" and will focus on four core gaming areas - sports betting, lotteries and bingo and casinos.

The site can be found at www.btopenworld.com/sport and not www.btopenworld/sport.com as published in BTo's press release.

Tsk...imagine the odds for BT getting that wrong? Well worth a flutter, no?

Anyhow, back to the announcement. BTo has teamed up with a number of runners and riders to provide the service including ukbetting.com, UK bookmaker Coral Eurobet and comparative service Oddschecker.

It's also hooked up with the Rank Group to provide bingo (particularly popular among "female punters" according to BTo) and lottery-style games.

For the more sophisticated punter, it's also jumping into bed with Las Vegas casino operator, Station Casinos, and Sun International Hotels Online to develop online gambling.

BTo already has games and music destination sites, and belives the inclusion of a gaming site will give it a full house of attractive content.

Asked whether BTo would embrace other vices such as providing booze, tobacco, or porn online, a spokeswoman for the ISP said: "No."

Fair enough. Last year German ISP T-Online, said it was considering providing porn in a bid to boost its revenues claiming that "you can make a lot of money with erotica".

In January mobile phone operator, Virgin Mobile, created a new group specifically to develop adult-orientated services for its punters.

And last year lastminute.com started offering adult items on its site too. ®

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