Telewest was in impish mood today when they pitched up outside BT's HQ in London to poke fun at the monster telco's latest brush with the adverting watchdog.

Yesterday the ASA ruled that BT misled punters when headlined a direct mail campaign with 'unlimited free calls' only to say later that the "free" calls were only available during evenings and weekends.

David Hobday of Telewest said: "BT obviously doesn't know the meaning of the word unlimited."

And to prove a point, Telewest pitched up with a poster with a dictionary definition of the word on it.

BT, for future reference...

unlimited/adj.
without limit;
unrestricted;very great
in number or quantity
(has unlimited
possibilities;an unlimited
expanse of sea).
unlimitedly adv.
unlimitedness n.
(OED)

A spokesman for BT sniffed: "It was all a bit wet." ®