BTopenworld - which is chucking £10 million at marketing its broadband service - has been spotted holding a photo shoot at Stansted airport.
One of El Reg's vulture-eyed readers was travelling back from France on Tuesday and had to night-stop at the near-London airport.
But his kip on an airport bench was interrupted by flash bulbs and a film crew trying to set up a shot for one of BTo's billboard campaigns.
Said our red-eyed traveller: "The advert involves a picture of a large area of airport floor covered in standard modem cables. In the centre is a man in a blue boiler suit with a large broom."
No doubt this has something to do with broadband "sweeping" away slow Net access, or a new broom gathering no moss, or some such other nonsense.
Oh, and just in case there's any confusion when the image is released, the statue-like man in the boiler suit is a professional actor and the broom is a prop.
Can't wait. ®