Feeds

Yahoo! Rips! Up! Privacy! Policy!

Change your prefs now, to avoid spam barrage

  • alert
  • submit to reddit

Intelligent flash storage arrays

Yahoo! changed its privacy policy last week, contemptuously exposing all of its registered users to third-party spam, marketing offers and cold calls that they'd previously said they didn't want.

As from now, Yahoo! mail users are exposed to a dozen unwanted "Special Offers and Marketing Communications", and users who've left their phone numbers with the portal will discover that they've been "agreed" to cold calling and junk snail mail, for good measure.

You can change your preferences manually. This entails setting over a dozen "Enroll Me" options to "No". You'll also need to change the "Special offers from selected Yahoo! partners brought to you by Yahoo! Delivers" to prevent third-party spam, and most importantly (if you've left a mail address or phone number), deselect the contact options.

A robotic email sent to Yahoo! users at the weekend failed to point out that they'd just been opted-in to a blizzard of spam. Instead, the portal pleaded:

"Your privacy is very important to us here at Yahoo! … Our commitment to privacy hasn't changed."

The email then begs users to provide even more detailed personal information with which they can be spammed:

"We invite you to take this opportunity to update your personal information so you can continue to receive content and advertising that is most relevant and interesting to you."

"Please do not reply to this message"

Which by any measure, amounts to something less than full disclosure. Such a policy change is illegal, even in the most distant and barbarous seal-clubbing reaches of the British Commonwealth, Register readers point out:

"In Canada, this action is illegal," notes Jennifer Friesen-Mercurio. "The actions of any organization must comply with the federal Personal Information Protection and Electronic Documents Act. Privacy, and the protection of human rights, is enshrined within the fabric of our laws. A person has the right to not have their life exploited for profit by marketing groups. or used in any way without their knowledge or consent. Even government officials are bound within these laws."

Here's where you can delete your Yahoo! account. ®

Related Stories

Yahoo! charges! for! email! services!
Yahoo! president! to! quit!
Yahoo! to! shed! 400! jobs!

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.