Yoga Inside? Not if Intel has its way
The Lotus Imposition
This time of year we are inundated with spoof press releases, sundry practical jokers, and the like; and ever since, three years ago, when we fell for an April Fool's joke - albeit for 15 minutes - sent to us a couple of days early, we are on high alert for bogus stories.
So what to make of this astonishing tale of a small non-profit meditation group in San Francisco, called Yoga Inside.
It's trying to fight off demands from Intel to drop its name; Chipzilla thinks its surfing off the back of all the marketing dollars its spent on promoting the "blank inside" format.
It sounds like a joke, it looks like a joke, but it was in yesterday's San Francisco Chronicle, a publication not noted for the quality of its comedy writing.
Haven't Intel's lawyers got anything better to do? ®