Feeds

Yoga Inside? Not if Intel has its way

The Lotus Imposition

  • alert
  • submit to reddit

This time of year we are inundated with spoof press releases, sundry practical jokers, and the like; and ever since, three years ago, when we fell for an April Fool's joke - albeit for 15 minutes - sent to us a couple of days early, we are on high alert for bogus stories.

So what to make of this astonishing tale of a small non-profit meditation group in San Francisco, called Yoga Inside.

It's trying to fight off demands from Intel to drop its name; Chipzilla thinks its surfing off the back of all the marketing dollars its spent on promoting the "blank inside" format.

It sounds like a joke, it looks like a joke, but it was in yesterday's San Francisco Chronicle, a publication not noted for the quality of its comedy writing.

Haven't Intel's lawyers got anything better to do? ®

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?