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EMC PR caught in a spin

WideSky drafts breeze over El Reg

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(Our thanks to Phil Payne, of Isham Research for alerting us to this.)

EMC has committed the cardinal error of sending out a press release to analysts in Word format, spilling details of draft revisions that will cause acute discomfort for the company's spin doctors.

Compare and contrast, if you will, the draft (in red) and final (bold) versions of a press release issued last week EMC Announces Availability Of WideSky Developers Suite, Expansion of Developer's Program.

Sometime between the authoring of the draft and publication of the press release, EMC decided it was NOT the "world leader in information storage".

HOPKINTON, Mass. - March 20, 2002 - EMC Corporation, the world leader in information storage, today announced availability of the new WideSky Developers Suite, which includes free developer's' interfaces to EMC's WideSky middleware.

becomes...

Hopkinton, Mass.- Wednesday, March 20, 2002

EMC Corporation, today announced availability of the new WideSky Developers Suite, which includes developers' interfaces to EMC's WideSky middleware.

Also of note, are that references to Oracle's "unbreakable" servers in the draft were sensibly exorcised, before the release saw the light of day.

"Oracle is providing customers with an unbreakable database in Oracle 9i, and we are continuing to enhance its capabilities through the integration work we're doing with EMC's WideSky storage management middleware," said Mike Rocha, Senior Vice President of Platform Technologies at Oracle Corp. "As a result, new versions of Oracle 9i will utilize WideSky APIs technology, enabling customers to more effectively manage, monitor, optimize and protect their information storage resources. Oracle's WideSky integration further advances the API integration activities EMC and Oracle have engaged in for the last several years as part of the EMC Developers Program."

is changed to...

"Oracle is continuing to enhance the data management capabilities of Oracle9i Database by building on the integration work-to-date with EMC's WideSky storage management middleware. In collaboration with EMC, we're enabling our customers to more effectively manage, monitor, optimize and protect their data and information storage resources," said Juan Jones, Vice President, System Platforms Division at Oracle Corp. "Oracle's use of WideSky APIs further advances the successful product integration activities that EMC and Oracle have engaged in for the last five years."

References to Unisys, listed as a software developer supporting the WideSky program, in the draft have been exorcised from the final press release. But there are some interesting additions between the draft and final statement.

{Executive, title} at Microsoft, said, Microsoft and EMC have a strong relationship based on innovation and technical collaboration that has benefited our enterprise customers. We support EMC's direction with WideSky as a way of extending that collaboration to further help customers manage the various elements of their storage networking infrastructure."

This is attributed to Microsoft's Bob Muglia in the final release.

Bob Muglia, Senior Vice President, Enterprise Storage Division at Microsoft, said, "Microsoft and EMC have a strong relationship based on innovation and technical collaboration that has benefited our enterprise customers. We support EMC's direction with WideSky as a way of extending that collaboration to further help customers manage the various elements of their storage networking infrastructure."

Gosh, surely the PR bunnies at EMC are not putting words into the mouths of Microsoft execs. Perish the thought... ®

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