Feeds

FIC wins eMachines PC gig

Upping the build quality

  • alert
  • submit to reddit

eMachines, the US maker of bargain basement PCs, has signed up Taiwanese mobo maker FIC to supply a "significant number of PC systems from its extensive range of products".

The contract is described as "lucrative" by FIC, while eMachines, recently bought out from its Korean owners, will, we guess, have lower working capital requirements following the deal.

Also, eMachines gets access to a better build quality, kind of important now that US and most Western Europe is saturated, so far as new buyers are concerned. Poor quality product doesn't matter when there is a steady stream of newbies coming through the door; it matters a hell of lot when the market is mostly replacement purchases.

In a statement, Wayne Inouye, eMachines CEO, says "eMachines has traditionally targeted the first time PC buyer but we want those customers to keep coming back. Choosing FIC as a business partner means that our customers get a quality product and will want to come back when it's time to upgrade."

Which beggars the question: how good - or bad- are eMachines' pre-FIC machines?

Dixons Stores Group, the UK's biggest computer retailer, has sole European distribution rights for eMachines. ®

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.