Feeds

16,000 jump on BTo's new DSL bandwagon

Would you Adam and Eve it

  • alert
  • submit to reddit

Internet Security Threat Report 2014

BTopenworld has secured more than 16,000 orders for its DSL service in the last two weeks.

The massive surge in demand coincides with BTopenworld's move to cut the cost of its single user DSL product to under £30 a month, following a fall in the wholesale costs.

Speaking to The Register for the first time since her appointment just before Christmas, BTopenworld chief exec, Alison Ritchie, said: "This is very encouraging."

And she believes that BT Group's broader target of installing a million DSL lines over the next year is achievable adding that she wanted a "healthy slice" of that market.

Of course, with more than 100,000 broadband users already BTopenworld has a head start on its rivals. Plus its commitment to chuck around £10 million behind marketing broadband is also sure to help it pick-up punters.

The real interest will come when those ISP heavyweights - Freeserve and AOL UK - really get stuck-in to broadband and start taking-on BTopenworld. When that happens it could be a right old scrap for market share - definitely one to watch.

Of course, all that's in the future. For Alison Ritchie, she insists that improving customer satisfaction remains her "number one" priority.

Stressing that things had improved, she added that Oftel had received a marked fall in the number of complaints it received about the ISP business.

Asked whether BTopenworld would follow Freeserve's lead and increase the cost of its unmetered narrowband service, Ritchie said she could "neither rule it in or out" but agreed that the trend was probably upwards. ®

Related Stories

BTopenworld in multi-million broadband push
BT Openworld announces broadband price cut

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.