Feeds

16,000 jump on BTo's new DSL bandwagon

Would you Adam and Eve it

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

BTopenworld has secured more than 16,000 orders for its DSL service in the last two weeks.

The massive surge in demand coincides with BTopenworld's move to cut the cost of its single user DSL product to under £30 a month, following a fall in the wholesale costs.

Speaking to The Register for the first time since her appointment just before Christmas, BTopenworld chief exec, Alison Ritchie, said: "This is very encouraging."

And she believes that BT Group's broader target of installing a million DSL lines over the next year is achievable adding that she wanted a "healthy slice" of that market.

Of course, with more than 100,000 broadband users already BTopenworld has a head start on its rivals. Plus its commitment to chuck around £10 million behind marketing broadband is also sure to help it pick-up punters.

The real interest will come when those ISP heavyweights - Freeserve and AOL UK - really get stuck-in to broadband and start taking-on BTopenworld. When that happens it could be a right old scrap for market share - definitely one to watch.

Of course, all that's in the future. For Alison Ritchie, she insists that improving customer satisfaction remains her "number one" priority.

Stressing that things had improved, she added that Oftel had received a marked fall in the number of complaints it received about the ISP business.

Asked whether BTopenworld would follow Freeserve's lead and increase the cost of its unmetered narrowband service, Ritchie said she could "neither rule it in or out" but agreed that the trend was probably upwards. ®

Related Stories

BTopenworld in multi-million broadband push
BT Openworld announces broadband price cut

The essential guide to IT transformation

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.