Feeds

Ballmer: Redmond überdog will act responsibly

No more pogoing round the podium then...

  • alert
  • submit to reddit

HP ProLiant Gen8: Integrated lifecycle automation

ComputerWire: IT Industry Intelligence

Microsoft Corp chief executive officer Steve Ballmer is expected to distance his company from past business practices at the CeBIT trade show in Germany this week by stressing that the company must be seen as "responsible" in dealings with other companies.

Ballmer, who recently insisted Microsoft had never retaliated against OEMs that sell rival products, will tell CeBIT delegates that Microsoft must emphasize partnerships to prosper, he told the Financial Times.

Ballmer's words are an attempt to mend the company's reputation among partners and the press, after its ongoing antitrust action with the US government and prosecuting states that has exposed Microsoft's business practices.

Microsoft has always had a reputation for hard bargaining, but among its activities exposed to public scrutiny by the US legal action is licensing. A US appeals courts last year demanded that the Redmond, Washington-based company introduce uniform licensing with OEMs.

Ballmer will speak just days after Sun Microsystems Inc initiated a $1bn legal action against Microsoft for allegedly attempting to control the internet by killing Java. The case, which exploits last year's ruling by a US appeal court that Microsoft practices over Java were predatory and deliberately misleading, is likely to rehash old hostilities and put partners in the firing line.

The FT said that Ballmer will tell delegates that Microsoft wants to be an industry leader. "The industry wants us to be more responsible. We can't have business policies that are capricious or variable. We have to be reliable and consistent. We must redouble our emphasis on partnership," he told the newspaper.

"It's fair to say that we thought that we had behaved in an appropriate way in the past. But the company has grown up since then. In the past we saw ourselves as the underdog that had to battle harder. We are now an industry leader and that implies a sense of responsibility," he said.

The outspoken Ballmer recently used his deposition in the antitrust case to deny that Microsoft had entered into favorable licensing agreements with OEMs or taken retaliatory action against partners when they had supported rivals' products. However, Jim Allchin, Platforms vice president, appeared to contradict Ballmer's testimony, when he conceded that Microsoft had engaged in "unlawful" practices to maintain a monopoly in the PC operating system space.

© Computerwire.com. All rights reserved.

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.