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Virgin Mobile could give its punters access to soft core porn if negotiations with Playboy prove successful.

Talks are underway although at this stage it's not known what exactly could be on offer.

However, according to the FT Virgin is looking ahead to 3G so that its users can download colour pictures from the Net, play games such as strip poker and eventually watch video clips.

A spokeswoman for Virgin confirmed that the company was holding "tentative talks" with Playboy.

Of course, no one should be surprised by Virgin's keenness to hop into bed with the adult publisher.

In January it created a new group specifically to develop adult-orientated services for its punters.

At the time the company said that it wanted to become noted for "cheeky fun on the phone" and promised to launch a series of innovations which would appeal to its "adult single, straight, gay, and (even!) married customers who have an open mind to sex and relationships".

It also launched a text message flirting service for Valentine's Day as part of its new focus on "adult services".

According to Jupiter MMXI the mobile entertainment market could be worth £2 billion by 2006 - much of which is expected to be generated by adult content including gambling. ®

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