Feeds

BTopenworld in multi-million broadband push

Loadsamoney

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

BTopenworld is to launch a major marketing push to promote its broadband service.

In a move designed to capitalise on its dominant position in the market the ISP is to launch its first consumer TV ad and lead a major promotional drive in high street stores.

It's understood that the three month campaign could cost BTopenworld as much as £10 million, although the ISP refuses to say exactly how much it will spend.

The TV commercial will run in April and is backed by press adverts.

From next week BTopenworld begins distributing two million broadband disks through high street stores, enabling people to sign up to its DSL service.

The ISP has also signed agreements with several as yet unnamed computer manufacturers which will put its registration software on 6.5 million hardware products.

In a statement Alison Ritchie, BTopenworld's CEO, said: "This marketing drive will help educate and excite the market by showing the real benefits broadband can bring."

Of course today's announcement will be of little interest to many people since BT's DSL service is only available to around 60 per cent of the UK population.

Yesterday BTopenworld said it planned to buy dotmusic.com to become a launch pad for its online music operation. ®

Related Stories

BTopenworld rocked by dotmusic buy
BT Openworld announces broadband price cut

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.