BTopenworld bashed for misleading broadband ad

Tut tut

The advertising watchdog has slapped BTopenworld for publishing misleading adverts abut its broadband service.

Punters objected to a magazine ad which said: "England vs Germany (Some games are just too important to risk using a 56k modem)."

It continued: "When you're playing a crunch game, you don't want to be using anything less than BTopenworld Broadband."

It seems those who complained said they got a better service using a 56k modem.

And they challenged BTopenworld's claim: "Being up to ten times faster than a standard 56k modem, you can enjoy gaming with less jittering thanks to a reduction in lag and ping time."

Despite BTopenworld's protests, the Advertising Standards Authority (ASA) ruled that it should change its wording on the ads.

No one from BTopenworld was available for comment at time of writing. ®

Sponsored: Designing and building an open ITOA architecture