Feeds

BTopenworld bashed for misleading broadband ad

Tut tut

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

The advertising watchdog has slapped BTopenworld for publishing misleading adverts abut its broadband service.

Punters objected to a magazine ad which said: "England vs Germany (Some games are just too important to risk using a 56k modem)."

It continued: "When you're playing a crunch game, you don't want to be using anything less than BTopenworld Broadband."

It seems those who complained said they got a better service using a 56k modem.

And they challenged BTopenworld's claim: "Being up to ten times faster than a standard 56k modem, you can enjoy gaming with less jittering thanks to a reduction in lag and ping time."

Despite BTopenworld's protests, the Advertising Standards Authority (ASA) ruled that it should change its wording on the ads.

No one from BTopenworld was available for comment at time of writing. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?