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Freeserve in dial-up price rise, fall, soft-shoe shuffle?

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The UK’s biggest ISP, Freeserve, could be about to increase the price of its flat-rate narrowband service. Or not.

We’ve received an anonymous tip-off that from next week the price of Freeserve’s flat rate dial-up service will increase by £1 to £13.99 a month.

Of course, not wishing to print any old rumour we contacted Freeserve for their response.

We were sent this: "If ever we decide to adjust our prices - up, down, sideways, back to front, in yen, Euros or dollars - our customers will know about it from us, and that's the way it should be."

And here’s us expecting a flat denial - or at worst, a "no comment". Oh well.

Last month Freeserve chief exec, John Pluthero, told the FT that the company was looking at its pricing although he said no decision had yet been made.

However, he said that all pricing pressure in the market was "upwards" and that he’d be surprised if there weren’t price rises from a number of ISPs this year.

His comments, of course, were made before Oftel announced plans to impose a price cut on the wholesale cost of unmetered dial-up Net access. ®

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