Feeds

BT wants to ‘make Britain click’

Patented RSI too then?

  • alert
  • submit to reddit

Boost IT visibility and business value

Ben Verwaayen said that today’s announcement to slash the cost of wholesale DSL was about "making Britain click".

Speaking to analysts this morning the BT chief exec said that today’s decision to cut the wholesale cost of DSL to less than £15 a month was "within the regulatory framework of the UK and financially sound for BT".

The move is so radical he believes that by 2006 a quarter of all the UK’s Internet connections could be via broadband connections.

But he denied BT has bowed to Government pressure to slash costs, insisting that this was a business decision that is financially sound for BT and its shareholders.

He also insisted that today’s targets were "achievable and realistic".

Addressing the issue of supply Mr Verwaayen also said that BT would be looking to enter partnerships with the public and private sector to increase the availability of DSL in rural areas.

But he explained: "We have to make sure that what we do is economically viable and sound for BT."

What’s clear from today’s announcement is that BT is to make broadband a major plank of its revenue-making strategy and that the monster telco has been able to cut costs through a "focused programme of cost reduction".

This includes lower costs associated with recently introduced DIY self-install products, cheaper broadband network equipment and the introduction of automated services.

From today BT will start running ads telling people about the benefits of broadband. And people contacting BT for a second phone line will instead be offered the chance to take-up broadband in a move set to stimulate demand.

Furthermore BT is to conduct a survey of its 19 million consumers to understand what they want from broadband. Mr Verwaayen said that BT would donate £1 to the charity Childline for each response BT gets.

"I hope we give them £19 million," he said. ®

Related Stories

BT slashes wholesale DSL costs
AOL UK and Freeserve welcome BT's DSL slash

Seven Steps to Software Security

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.