E-marketplaces get cold shoulder in Europe
Don't trust them - how wise...
European companies are choosing to sell direct to businesses online rather than experiment with alternative means such as e-marketplaces and e-procurement systems, according to a report from research house International Data Corp.
Only 10% of the 600 companies it surveyed said they used e-marketplaces. According to Mikael Arnbjerg, program manager for IDC's European B2B and e-Marketplaces research, this is partly because there are still several e-marketplaces to choose from in each industry, and users have been cautious about selecting one in case it collapses or is acquired at a later date. Indeed, organizations have been slow to experiment with new web technologies, such as electronic payments, and are opting instead to use their existing systems and investments.
However, satisfaction remains high among users of B2B e-commerce, despite the fact that only 35% of those selling online are making a profit or breaking even from online sales channels. Instead, they are using the experience to gain familiarity with the technology, enter new markets, and meet new clients.
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