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Salmon Days goes live with PayPal

Warning: prawns in compromising positions, swearing, English accents

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OK, Salmon Days, our pay-per-view (PPV) live-action BOFH-inspired comedy streaming video epic, now accepts PayPal. Episode One (very funny indeed) costs one measly US dollar.

Of course you have to have a PayPal account - that's what PPV means - but previously to watch Salmon Days you had to have a mobile phone and live in either the UK or the US.

So why PayPal? It's simple, really. Reverse billing by mobile phone is expensive in the US - there are far too many intermediaries wanting their cut. And the technology is less advanced than in Europe.

Also, PayPal is by far the biggest non-credit card online microbilling system in the US , and it works worldwide. Dozens of people have asked us for this option. Happy to oblige -we don't have a fetish over micro-payment systems; so long as enough people use them, we'll try to accommodate them.

And yes we are still using reverse SMS billing on mobile phones (which costs you less money), and which, we believe, represents the dominant PPV mechanism of the future. In coming weeks, we hope to roll out reverse SMS billing to other European countries, in conjunction with one of our partners in Salmon Days, culturejam.tv, which does all the technical and billing stuff. ®

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