Lover's Guide at a PC near you

Something saucy for Valentine's Day

By Drew Cullen • Get more from this author

Posted in Business, 14th February 2002 08:27 GMT

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Here's something saucy for Valentine's Day - a PPV streaming version of The Lover's Guide, the famously -ahem - educational video series.

The latest sex education-packed edition is called "The Secrets of Sensational Sex" and you can see it at www.loversguide.com - but only if you are based in the UK.

There are eight separate streamed sections or video clips. Users can 'sample' (that's what it says on the press release) a short clip of watch the entire video. You get four credits of 'tickets to view' for a quid, or 15 credits for £3.

Providing the payment and streaming technology are our chums at culturejam.tv ( which handles Salmon Days for us).

The billing mechanism is activated by a calling premium rate landline. In return you get a personal access code to stream the Lover's Guide direct to your PC.

The Lover's Guide says it has good experience of PPV from digital TV. Make it easy to pay and make the price attractive enough, and the punters will come rolling in. Of course, some people find it embarrassing to buy adult content, albeit educational, in the shops. Streaming video is a discreet way of tapping into the red face brigade. ®'

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