Snap! Bestbuy.com does a Kodak

Nvidia GeForce pricing debacle

By Tim Richardson • Get more from this author

Posted in Business, 11th February 2002 10:33 GMT

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US clicks and mortar electronics retailer – Best Buy - has done a Kodak.

It recently advertised a VisionTek GeForce4 Ti 4600 Graphics Card for $129.99.

But the graphics card should have been priced at $399.99.

Bestbuy.com has emailed those who took up the offer and cancelled the orders blaming a "system error" for the mispricing.

Now those in the US who saw how successful "people power" proved to be in the UK with Kodak’s decision to honour its pricing foul-up are wondering whether a similar campaign might get Best Buy to change its mind.

One reader who contacted The Register and who bought one of the cards said money was actually debited from his account.

"Correct me if I'm wrong, but if I go to a store, pay for goods, get a receipt, and have my money taken away from me, the other side HAS to give me something in return," he told us.

He is adamant that he should receive the graphics card at the advertised price and wonders whether a similar campaign in the US might force Best Buy to change its mind.

He might be right.

To see how consumer power can win over corporate check out the Kodak Camera protest site. ®