Feeds

Toshiba to flog mobile phones in Europe

GPRS push

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

ComputerWire: IT Industry Intelligence

Toshiba Corp has become the latest Japanese electronics giants to lustfully eye the European mobile phone market. Tokyo, Japan-based Toshiba is planning to launch a range of European GPRS (general packet radio services) handsets in the summer of 2002. The company is hoping that it will be able to transfer expertise gained in the Japanese market to Europe.

Toshiba sees the market as wide open as it reaches an 'inflection point', switching from a model based around signing up new users to one where customers replace their phones. The market that Toshiba is aiming at is the 100 million Europeans that are expected to replace their phones in the next three years.

The company plans to launch into major European markets, and is currently signing up operators and distributors, for a summer release of its products.

"Toshiba understands the type of handsets needed to make a success of these services and we are now bringing that knowledge to Europe," says Seiji Yasunaga, general manager of Toshiba's European mobile communications division.

A global increase in volume would also see the company get better returns out of the investments it has made in mobile technologies such as color screens, chipsets and batteries.

So far the only Japanese vendor to make serious inroads into the European market is Matsushita Corp with its Panasonic brand, while the only other Asian company to gain significant market share gains is Samsung Corp. Now there is also the recently formed handset joint venture between Sony Corp and LM Ericsson Telefon AB, Sony Ericsson.

But in technology terms the Japanese may be better positioned than their Western counterparts, having already gained considerable experience in their domestic market with rich content services and advanced handset technologies such as color screens and new phone interfaces.

However, Toshiba is currently a minnow in the global market, selling seven million phones globally in 2001, just 1.8% of the 380 million or so phones sold worldwide. The company currently concentrates on the Japanese market and the US market for CDMA handsets, with the business split evenly between each territory.

Toshiba's European mobile business was officially set up in 2001, and is headquartered in Camberley, UK. The company refuses to discuss any of the technology or technology suppliers that will be used in its phones, planning an announcement of the full product line and strategy at CeBIT electronics fair in Mid March 2002.

© ComputerWire.com. All rights reserved.

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.