Nvidia takes on all comers with GeForce 4

Especially ATI

  • alert
  • submit to reddit

After all the hype and pre-launch leaks, perhaps the most notable thing about today's debut of the Nvidia GeForce 4 GPU family is its market segmentation.

For Nvidia is immediately setting out its GeForce stall for mainstream commercial systems. The usual gig for a PC graphics chipmaker is to launch high first and soak up diehard gamers willing to spend big dollars for premium boards. By launching a mainstream range immediately, Nvidia is striking deep into arch-rival's ATI's OEM heartland, at the price - maybe - of a few cannibalised high-end sales.

So what else: the GeForce 4 family comes in three flavours: the high-end Ti; the mainstream MX; and the Mobile 4xx GO. OEM systems featuring the MX are already shipping, mobile systems will launch this month and Ti boards will hit retail in 60 days or so, Nvidia says.

Have we forgotten something? Ah yes, the specs. Jump over to Nvidia for the skinny on the GeForce 4's "revolutionary new technologies". And you want some reviews? According to a typically thorough piece in Tom's Hardware, the GeForce 4 TI 4600, a hefty $399, is "the best 3D card that money can buy right now". The value MX is a good performer but a shade expensive, according to the good Doctor. He also questions Nvidia's decision to place the MX under the same banner as the Ti. This devalues GeForce 4 as a performance brand, he argues.

A welter of big brand PC makers have climbed on the GeForce 4 bandwagon, including Apple, Compaq, Gateway, HP, MicronPC and Toshiba. Board manufacturers include: ASUSTeK, eVGA.com, Gainward, Leadtek, MSI, PNY and Visiontek. ®


Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.