BT to slash broadband charges
BT is set to slash the cost of broadband – apparently.
Today's newspapers of full of reports that BT's new boss, Ben Verwaayen, will announce the price cuts on Thursday when he releases the telco's Q3 results.
Some reports claim that prices could be cut by as much as 50 per cent.
If true, then the retail cost of ADSL could fall to below £30 a month – a point at which many believe would trigger mass-market take-up for broadband.
So is this true? Has BT finally grasped the simple fact that price is a major factor in the take-up of broadband? Dunno.
A spokesman for BT described the reports as "wildly speculative", which doesn't really answer the question.
Still, at least it's not a "no". ®