Feeds

Trust me, I'm a spam message!

Certifiable email

  • alert
  • submit to reddit

High performance access to file storage

Fear of fraud has a big effect on response levels to commercial mail, known to most of us as spam. So what the world needs is a "trusted sender" program to assure customers that they won't get ripped off when they respond to email offers.

Step forward TRUSTe, best known for its Web site privacy scheme, which has launched an "email certification and seal program". Microsoft and Doubleclick will beta test the program, a digitally signed stamp which certifies the email is genuine. Customers can easily opt-out of the spam and/or complain to TRUSTe about privacy concerns, according to the scheme's backers.

The program will also provide ISPs with a means to control "irresponsible" email flooding their servers, the backers of the scheme claim.

We think theyre wrong: the prevalence of open spam relays due to lax security at ISPs is well documented and will continue to allow the unscrupulous to send spam messages without the hassle of dealing with bounced messages. If they can't get that right how can ISPs be expected to correctly implement a filter that throws out commercial email without a seal?

If the scheme is a success, spammers will find a way to disguise their messages so that they appear genuine. We'll all get just as much spam as before, but some of it will be digitally signed. ®

External links

TRUSTe and ePrivacy Group Launch Seal Program to Bring Trust to email

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.