Feeds

Pipex invests £2m to get 40,000 DSL users online

Major play for broadband share

  • alert
  • submit to reddit

Application security programs and practises

British ISP Pipex is to invest £2 million in subsidising the installation of ADSL services.

Aimed primarily at residential users, the move is designed to kick-start the UK's fledgling broadband market.

The money will be used to cover the installation costs for 40,000 new customers who sign up to a DIY self-install ADSL product.

The monthly subscription cost of the single user product, PIPEX Xtreme Solo 512Kbps, has also been priced competitively at £29.95 (excluding VAT).

David Rickards, MD of PIPEX, told The Register that 2002 is going to be a big year for broadband in the UK and that the money from its Broadband Development Fund is an investment to attract new customers.

However, the competitively-priced monthly subscription means that margins are tight.

But if Pipex - which has some 1,400 broadband customers at the moment - can swell its customer base over the next six months or so as expected then today's initiative will be looked at closely by other ISPs.

Pipex is also spending £3 million on a marketing campaign to get people to sign up to its deal.

E-envoy Andrew Pinder has backed Pipex's bold move claiming that this initiative will "continue to bring broadband benefits to more businesses and consumers".

To find out more visit www.xtreme.pipex.net. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.