Feeds

Woz goes wireless – by stealth

Hyperdriven marketing?

  • alert
  • submit to reddit

3 Big data security analytics techniques

ComputerWire: IT Industry Intelligence

Steve Wozniak is launching a new wireless technology venture. For anyone who understands Apple co-founder Wozniak's pivotal role in the birth of the modern computer industry, this should be interesting news. However, neither Wozniak nor the venture capital firms backing the company, called Wheels of Zeus (wOz), are saying anything about the technology that underpins the venture,

writes Dan Jones.

Instead, the company appears to be following in the footsteps of 'Ginger/IT' inventor Dean Kamen, who found himself the centre of a media feeding frenzy last year. Before Kamen's product was even launched, several IT luminaries were quoted saying it was the greatest thing since sliced bread. As it turned out, IT was perhaps only the greatest thing since cheese slices, for the Segway, as it is called, is just a couple of steps up the evolutionary ladder from the electric scooter.

It is interesting to note that wireless device vendor Danger Research Inc, which is backed by Mobius Venture Capital, one of the companies funding wOz, found itself at the centre of a similar media buzz while it was still in stealth mode last year. Wozniak is on Danger Research's board.

However, Greg Galanos, managing director at Mobius, is keen to disassociate wOz from the Segway media circus. "I don't think we've made any statements about this changing the world," he told ComputerWire.

Indeed, the people involved have made virtually no concrete statements about what the company's products will do. "wOz is designing new consumer electronics wireless products that will have universal appeal among consumers and corporations alike," said Steve Wozniak, in a statement. "Recent advances in global positioning software (GPS) systems and antenna technology coupled with the declining cost of processing power and two-way networking make the possibilities for new devices and services really exciting."

Galanos said that the products will combine GPS with wireless LAN networking technology. These products will "help everyday people track everyday things," according to the press blurb. This almost suggests that the company is planning to produce something along the lines of wireless tags or badges that can be located on a WLAN network. However, it's probably best not to try and second guess Steve Wozniak, who has consistently proved his flair for delivering left field computing breakthroughs.

WOz has scored $6m in funding from Mobius, Draper Fisher Jurvetson and Palo Alto Investors. Galanos said that this will be enough money to enable the company to prove the technology works and produce prototypes. "It has the genetics of a proper start-up, not a bubble company," Galanos said. wOz will officially launch in the second quarter of this year.

© Computerwire.com. All rights reserved.
Related stories
Steve Wozniak's smartphone venture

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.