Feeds

Getting sexual with Virgin textual

Flirting by SMS

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Virgin Mobile is to launch a text message flirting service on Valentine's Day as part of a new focus on "adult services".

The mobile phone operator has created a new team to probe the opportunities of adult-orientated content and services.

Those behind the service claim it will let mobile users "flirt, tantalise and tease other mobile users by anonymous text messages".

Of course, the fact that each text message costs 10p a throw should not overshadow the fact that this is yet another attempt by Virgin Mobile to establish itself as the "network for cheeky fun".

And any suggestion that this is simply another ruse to get people to part with their cash and increase revenue for Virgin Mobile is "cynical", according to a Virgin spokeswoman.

No matter. Virgin Mobile maintains that the service is merely a progression of what people already do with their mobiles.

Of course, Virgin Mobile isn't the first outfit to twig that text flirting could be big business.

UK-based CosmicCupid launched its text flirting service in June 2000 and now handles 500,000 text messages a year for its 50,000 users.

John Farmer, commercial director of Cosmic Cupid told El Reg: "Most opportunities [for mobile services] lie in communication and entertainment... and flirting embodies that for the consumer." ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Object storage bods Exablox: RAID is dead, baby. RAID is dead
Bring your own disks to its object appliances
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
VMware vaporises vCHS hybrid cloud service
AnD yEt mOre cRazy cAps to dEal wIth
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?