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Blueyonder is offering a free month's subscription to anyone who signs up for its broadband cable service this month.

The move is designed to maintain the momentum experienced last year when it reported that broadband take-up had increased 71 per cent to more than 70,000 users for the three months to the end of September.

While the offer is modest, it is further evidence that broadband providers are becoming more competitive and beginning to offer deals to tempt punters to sign up to high speed Internet services.

Earlier this month Bucks-based ISP Nildram announced it was extending a promotional offer for half price installation of ADSL.

Any moves to cut the cost of broadband should be welcomed, but many industry watchers believe prices for broadband - especially ADSL - must fall substantially before it stands a chance of becoming a mass-market product. ®

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Top three mobile application threats

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