Feeds

PS2 gives Electronics Boutique happy Xmas

'Golden era' apparently

  • alert
  • submit to reddit

Electronics Boutique claims it is entering a "golden era" following record sales of video games and software in the run up to Christmas.

Sales in the UK and Ireland increased by 51 per cent in the five weeks to the end of December helped in part by the popularity and strong performance of PlayStation 2.

With more than 1.7 million PS2 users in the UK - more than double the user base of the original PlayStation at the same stage in its lifecycle five years ago, coupled with the soon-to-be launch of Microsoft's XBox, EB is confident that the future is looking bright.

Sales in EB's stores in Spain, France and Sweden also soared 49 per cent in the five weeks to the end December prompting EB to report that "the potential in all our markets is immense".

In a statement, Peter Lewis, non-executive chairman, said: "Our strong year-on-year performance became even better in December.

"The remarkable sales of PlayStation 2 consoles and the coming launch of Microsoft XBox in March will further stimulate our market in the coming year.

"Since Christmas, demand for video games to meet the needs of the newly installed console base has continued at record levels. A golden era has begun," he said.

Despite this upbeat assessment shares in EB fell 5.75p (4.27 per cent) to 129p by mid morning.

The retailer has also signalled that it will change its name to GAME over the coming year as part of £6 million rebranding exercise across all its UK and European stores. ®

Related Story

Xmas sales kick in for Electronics Boutique

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.