Nildram extends half-price ADSL install offer

Which is nice

By Tim Richardson • Get more from this author

Posted in Telecoms, 4th January 2002 15:21 GMT

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Bucks-based ISP Nildram is to continue offering half-price installation for its single user broadband service until the end of March.

The move comes as the half-price installation promotional offer run by BT Wholesale - which was passed on by many ISPs including Nildram - finished at the end of December.

While the standard wholesale installation cost for single user broadband has now reverted back to its usual price of £150, Nildram is to continue the offer installation for its Standard Nildram USB 500 product at £75.

Iain Ogilvie, Nildram's Marketing manager, told The Register that the ISP is prepared to pay the difference since take-up during the last three months had doubled thanks to the promotional offer.

"We've had a very good response and want to keep the momentum going," he said.

In September BT Wholesale said it would cut the cost of installing its single user ADSL service for three months from October to boost demand for high speed Net access.

At the time, Bruce Stanford, director, Broadband in BT Wholesale, said: "We can see real increases in broadband demand coming through. This special offer pricing is designed to ensure demand continues to rise."

Later this month BT Wholesale is set to launch its DIY ADSL service which should see the wholesale cost of installing broadband fall to £50. ®