Feeds

Playmate of the Month coming to handsets RSN

At last, the 3G killer app...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

The Playmate of the Month is coming to a mobile handset near you Real Soon Now. No, really. Finnish value added services (that's what they claim, anyway) company Wireless Entertainment Services has struck a deal with Playboy.com to offer downloadable playmates and other Playboy related content and general stuff.

The service will be available internationally, and kicks off in Q1 2002. Belgium gets it first - we don't know why either. Initially it will consist of "a portfolio of Playboy-branded static and animated graphics," which will include over 50 Playboy-branded images, "ranging from the recognisable Rabbit Head Design to animated Hef and Playmate characters." So is there an unrecognisable Rabbit Head Design they decided not to license?

So far, this is just silly stuff along the lines of alternative phone logos and tragic personalised ringtones. But the real money will come in with 2.5G and 3G wireless services, and colour screens. Playboy.com president Larry Lux expects approximately a million downloads in the first year, while WES, which has other fish to fry as well, says it holds relevant licences to content in the fields of music, sport and arts, which means your handset will soon be singing, dancing and charging.

Around 18 months ago The Register had the pleasure of listening to the Nokia High Command wrestling with the topic of what the killer app for 3G might be. They concluded they didn't know, but that they did know there would be one. Curiously, they didn't mention smut once. But considering what already sells best on the Internet, it's obvious really, isn't it? ®

Related link

Wireless Entertainment Services

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
10 Top Tips For PRs Considering Whether To Phone The Register
You'll Read These And LOL Even Though They're Serious
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.