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Fujitsu takes 10 mins to process PC orders

Down from 2.5 days

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Fujitsu has slashed its PC order processing time from two and a half days to ten minutes by using an e-commerce ordering system.

Taking longer than two days to process an order doesn't sound that speedy, but ten minutes sounds pretty swift. Dell says it processes orders the same day they are placed, then builds them within five to six days, depending on part availability.

Short build and delivery times are probably the key to being competitive, but if your order processing takes ages, it's going to severely hamper the rest of the sales cycle. Fujitsu acknowledges the system is going to shorten its delivery times.

Fujitsu's Glovia International e-commerce subsidiary implemented the order management system to the Personal Computer Division of Fujitsu Limited.

"Our goal in implementing the system was to get a timely delivery commitment for personal computers from Japan to our sales organizations worldwide," said Toshio Morohoshi, CEO of Fujitsu PC Corporation. "Now, the entire order management process, from submittal of the electronic order to the acceptance of the order, happens within 10 minutes, compared to the previous turnaround of two and a half days."

The system currently links Japan to the US, but the company is hastily rolling it out across Europe and Asia.

The glovia.hub system allows Fujitsu's different sales organisations to use different ERP systems. ®

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